Whats the difference between these coffee types?

I've noticed I really like the freshly ground coffee I get from Greggs, and the fresh ground coffee from Morrisons. however I find Costa coffee bitter and acidic. Costa coffee is more expensive than either of the others.

I'd like to make the same sort of coffee myself but all the coffee I've tried tastes bitter and acidic too. what makes the Greggs and Morrisons coffee taste so much better? How do I get the same thing?

Whats the difference between these coffee types?

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