Having roasted coffee for some years now, I am always amazed that the coffee beans offered by Starbucks (Also known as *$'s and Charbucks by many home-roasters) is always roasted to the darkest possible degree. most of their coffee tastes BURNT. Do any of you other coffee roasters know why or understand why they do this?
Sorry, but to me when you roast the Beans that dark you have lost the uniqueness of that origin. Your thoughts on that?

A question for coffee roasters. Do you know why Starbucks over roasts all their coffee?